Coastal styling for social living
SageBay & Co is a coastal-inspired styling boutique created for women who want to feel confident, comfortable, and naturally put-together in everyday life. From relaxed walks along the seafront to social days with friends and family, we focus on effortless pieces that feel easy to wear and genuinely wearable in real life. Our style is calm, considered, and unfussy. We believe clothing should support your lifestyle, not complicate it, helping you feel like yourself wherever the day takes you.
Michelle
Stylist / Owner
Helen
Stylist
Beverley
Stylist
Beverley
Stylist
Michelle
As owner of SageBay & Co, Michelle has a natural eye for colour, shape and effortless style. She loves helping women discover clothing that feels comfortable, flattering and confidence-boosting, always with a relaxed and honest approach.
Helen
Helen has a calm, thoughtful approach to styling and enjoys helping customers find pieces that feel easy to wear and effortlessly stylish. She believes great fashion should feel comfortable, flattering and perfect for everyday social living.
Beverley
Beverley is known for her warm, friendly manner and her focus on comfort and confidence. She enjoys helping customers find outfits that suit their lifestyle, making every visit to SageBay & Co relaxed and enjoyable.
Jane
Jane has a passion for helping women feel their very best through effortless styling. With a friendly approach and a great eye for putting outfits together, she enjoys helping customers discover pieces they’ll love wearing season after season.
Our styling philosophy
At SageBay & Co, we believe great style should feel natural and effortless. Our collections are guided by coastal ease, social confidence, and everyday comfort. Each piece is chosen for its ability to move seamlessly through real life, blending relaxed silhouettes with thoughtful details.
We focus on clothing that works together beautifully, helping you build outfits that feel cohesive, wearable, and timeless. The result is style that feels quietly confident rather than over-styled.
A relaxed and welcoming experience
Our store is designed to feel calm, friendly, and unhurried. Whether you’re looking for full styling support or prefer to browse at your own pace, you’ll always be welcomed warmly. There’s no pressure, no expectation, and no judgement – just honest guidance if you’d like it.
Many of our customers return because they feel comfortable here, enjoying relaxed conversations, genuine advice, and a space where they can take their time.
Visit us in Bexhill-on-Sea
SageBay & Co is proudly independent and locally owned, rooted in the Bexhill-on-Sea community. Our coastal setting inspires everything we do, from the clothing we choose to the atmosphere we create in-store.
Whether you visit us in person or discover us online, our aim is always the same – to help you feel confident, comfortable, and quietly stylish in what you wear.
See our Reviews from our lovely customers below or on Google
