Last updated: 7th February 2026

Legal Entity SageBay & Co is a trading name of Michelle Narinsakchai, who operates as a sole trader in the United Kingdom. All transactions made via this website or our Bexhill boutique are processed under this legal entity.

  1. Introduction This Privacy Policy explains how SageBay & Co (“we”, “us”, “our”) collects, uses, discloses and protects your personal information when you visit or shop at www.sagebay.co.uk, visit our Bexhill shop, or engage with us on social media. We comply with the UK GDPR and the Data Use and Access Act 2025.
  2. Who We Are Data Controller: SageBay & Co. Trading Address: 4 St Leonards Rd, Bexhill-on-Sea, TN40 1HN, United Kingdom. Email: contact@sagebay.co.uk
  3. What Personal Data We Collect We collect Identity & Contact info (name, address, email), Transaction Data (purchase history), Technical Data (IP address), and Marketing Preferences. We also collect CCTV footage at our physical shop for security purposes.
  4. How We Collect Your Data We collect data directly when you order or create an account, sign up for 10%/15% discounts, or use our “Reserve & Pay in Store” service. We collect data automatically via cookies and in-store via security cameras.
  5. How We Use Your Personal Data To process orders, manage “Click & Collect,” send SMS/email marketing (with consent), send abandoned cart reminders, and ensure the security of our Bexhill boutique.
  6. Legal Bases for Processing We rely on: Performance of a Contract (to sell you clothes), Consent (for marketing/cookies), Legal Obligation (tax/accounting), and Legitimate Interest (security and improving our service).
  7. How We Share Your Data We share data with payment processors (Dojo, Stripe, PayPal), delivery partners (Royal Mail), and marketing tools (Klaviyo). We never sell your data to third parties.
  8. SMS Communications & Marketing By opting in, you consent to receive marketing texts. You can opt out at any time by replying “STOP”. We use Klaviyo for secure SMS processing.
  9. International Transfers If we use global platforms (like Shopify or Klaviyo), we ensure your data is protected via UK Adequacy Regulations or Standard Contractual Clauses.
  10. Data Retention Purchase data is kept for 6 years for tax purposes. Marketing data is kept until you opt out. CCTV footage is typically held for 30 days.
  11. Your Rights You have the right to access, rectify, delete, or restrict your data. You also have the right to data portability and to withdraw consent at any time.
  12. Cookies We use cookies to remember your basket and track site performance. Some non-intrusive analytics cookies are now exempt from consent under 2025 laws, but you can still opt out via our cookie banner.
  13. Marketing Preferences You have full control. You can update your email or SMS preferences via the links in our messages or by emailing contact@sagebay.co.uk.
  14. Data Security We use SSL encryption and secure payment gateways (Dojo/Stripe). Physical boutique records and CCTV systems are kept in secure, access-controlled areas.
  15. Third-Party Links Our site may link to others. We are not responsible for their privacy practices.
  16. Changes to This Policy We update this policy periodically to reflect new laws (like the DUAA 2025). The “Last Updated” date will always be visible.
  17. Contact & Complaints For privacy questions, contact contact@sagebay.co.uk. Under the 2025 Act, you must raise complaints with us first; we will acknowledge within 30 days. If unsatisfied, you may then contact the ICO (www.ico.org.uk).

🔗 Links to other important Policies

Please follow these links to our other policies