Privacy Policy

Effective Date: 1st April 2025

1. Introduction

This Privacy Policy explains how SageBay & Co (“we”, “us”, “our”) collects, uses, discloses and protects your personal information when you visit or shop at www.sagebay.co.uk, engage with us on social media, or interact with our services.

SageBay & Co is committed to respecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and all other applicable UK privacy legislation.

2. Who We Are

Data Controller:
SageBay & Co
Trading Address: 4 St Leonards Rd, Bexhill-on-Sea, TN40 1HN, United Kingdom
Email: contact@sagebay.co.uk

3. What Personal Data We Collect

We may collect and process the following types of personal data:

a. Identity & Contact Information

  • Name
  • Email address
  • Phone number
  • Billing and delivery addresses

b. Transaction & Payment Data

  • Purchase history
  • Payment method (via secure third-party processors)

c. Technical Data

  • IP address
  • Browser type and version
  • Operating system
  • Time zone
  • Site interaction analytics

d. Marketing & Communication Preferences

  • Email and SMS preferences
  • Consent to receive promotional communications

e. Social Media Data

  • Profile information or public interactions if you engage with us via platforms like Instagram or Facebook

4. How We Collect Your Data

  • When you place an order or create an account
  • When you sign up for our newsletter or SMS messages
  • Through cookies and analytics tools
  • When you contact us directly via phone, email, or social media
  • When you browse or interact with our website

5. How We Use Your Personal Data

We use your personal information to:

  • Process and deliver orders
  • Manage customer service interactions
  • Send service updates, SMS messages and marketing
  • Personalise your shopping experience
  • Send abandoned cart reminders by SMS (with your consent)
  • Comply with legal obligations
  • Prevent fraud and enhance security

6. Legal Bases for Processing

Our lawful bases under UK GDPR include:

  • Performance of a contract – to fulfil your purchases
  • Consent – for SMS and email marketing, cookies, and cart reminders
  • Legal obligations – for tax, accounting and regulatory reasons
  • Legitimate interest – to improve your shopping experience

7. How We Share Your Data

We may share your data with:

  • Payment processors (e.g. DoJo, Stripe, PayPal)
  • Delivery partners (e.g. Royal Mail, courier services)
  • IT, analytics and marketing service providers (e.g. website/email/SMS platforms like Klaviyo)
  • Legal or governmental authorities where required

All third-party partners are subject to strict confidentiality and data protection agreements.

8. SMS Communications & Marketing

We may use your phone number to send:

  • Order and delivery updates
  • Abandoned cart reminders
  • Promotional offers or product launches

By entering your mobile number and opting in, you consent to receive marketing texts from SageBay & Co. Message frequency varies. Standard message and data rates may apply.

You can opt out at any time by replying “STOP” to an SMS or by contacting us at contact@sagebay.co.uk.

We use trusted SMS platforms like Klaviyo to manage and send these communications. Your data is processed securely and only for the intended purpose.

We do not use or collect location-based services or location tracking in our SMS messaging.

9. International Transfers

If your data is processed outside the UK (e.g. by global platforms), we ensure it is protected through:

  • UK adequacy regulations
  • Standard Contractual Clauses
  • Other legally recognised mechanisms

10. Data Retention

We keep your data only as long as needed:

  • For purchases: up to 6 years (for accounting/legal purposes)
  • For marketing: until you opt out
  • For inactive accounts: periodically reviewed and deleted

11. Your Rights

You have the right to:

  • Access your personal data
  • Rectify inaccuracies
  • Request deletion (“right to be forgotten”)
  • Restrict or object to processing
  • Withdraw marketing consent
  • Transfer your data elsewhere
  • Lodge a complaint with the Information Commissioner’s Office (ICO):
    www.ico.org.uk or call 0303 123 1113

12. Cookies

Our site uses cookies to:

  • Remember preferences
  • Track performance and usage
  • Improve functionality

You can manage your cookie preferences via your browser settings or through our cookie banner.
See our full Cookie Policy for more details.

13. Marketing Preferences

You can manage your preferences at any time.

  • Email marketing: opt out using the link in our emails or contact us directly.
  • SMS marketing: opt out by replying “STOP” to any message or contacting contact@sagebay.co.uk.

You will only receive promotional communications if you have given your explicit consent.

14. Data Security

We protect your data through:

  • SSL encryption
  • Secure payment gateways
  • Access controls
  • Regular monitoring and review

15. Third-Party Links

Our website may include links to other websites or services.
Please note that we are not responsible for their privacy practices or content.

16. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be posted on this page with an updated effective date.

17. Contact

For privacy-related questions or to exercise your rights, contact:

SageBay & Co
Email: contact@sagebay.co.uk
Address: 4 St Leonards Rd, Bexhill-on-Sea, TN40 1HN